What Is SEO? Learn the Basics of Search Engine Optimization

You can also review how Google rendered the HTML of an indexed page. This allows you to check whether your content and links were indexed correctly. Crawling is the key to indexing, and indexing is the key to ranking. If Google can’t crawl your pages, they won’t be indexed, meaning they won’t show up in the search results. To use it, you’ll need to install an SSL certificate on your site. While this may only be a small ranking factor, HTTPS has become the internet standard.

• SEO offers a global, 24/7 presence, driving free, organic traffic to your website.
• That means considering what searchers are looking for when they enter queries and then providing the information or services they’re seeking.
• By following the best practices in each section, you’ll be able to optimize your WordPress site and improve your visibility in search engine results.
• As for crawling and indexing, you need to ensure that you’re not blocking Google from doing either of these things.
• This means that adding video versions of your content will help you target new visitors across a new channel.

As a side note, check out this guide if you still need a little help coming up with a name for your blog. If you Google “Kinsta,” you can see that our Twitter, Instagram, and Youtube profiles all rank on the first page. If you’re very active on Twitter, you may also qualify for a special search result featuring your 3 most recent Tweets, as seen in the Kinsta brand SERP. Using social media profiles can be an instant win for your brand and require minimal effort. Another significant advantage of this strategy is that social media profile pages can often rank in SERPs.

FBM helps clients optimize Google Business Profiles, create listings in relevant online directories and build authoritative backlinks. Don’t be fooled by its placement at the end—this step is just as critical as any on-page tactic. A fully optimized GBP acts as a dynamic ambassador for your brand, sending powerful geographic signals to both users and search engines. Embracing Google Business Profile SEO Anomaly optimization is the final polish that ties your local SEO strategy together and can be a true game-changer. Before crafting content or chasing backlinks, ensure your website’s technical setup is airtight. Google prioritizes sites that load quickly, function smoothly, and cater to mobile users—especially for local searches.

While all our learning materials and some of our tools will stay free, consider supporting us by subscribing to Ahrefs. Once you know which keywords to target, your next step is checking out SEO competitors already ranking highly for those terms. Technical SEO involves making changes under the hood of your website to improve search performance. Technical SEO ensures your site is fast, optimized for search engine crawlers, and mobile-device friendly. Here, learn about the different types of SEO marketing and how to improve organic search results for your online store or website.

A higher ranking typically translates into more impressions and a better click-through rate. SEO or Search Engine Optimization is defined as the process of improving (optimising) the visibility of a website/webpage on Search Engines, such as Google, Bing, etc. However, don’t worry if you don’t anticipate every variation of how someone might seek your content. Google’s language matching systems are sophisticated and can understand how your page relates to many queries, even if you don’t explicitly use the exact terms in them. If you have more than a few thousand URLs on your site, how you organize your content may have effects on how Google crawls and indexes your site. Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change.

In other words, most blogs that are only focused on SEO are rehashing the same ideas other people have already written about. You need a systematic plan to create content on an ongoing basis so that you can stay consistent with your content marketing efforts. Do some keyword research to find out what search phrases people are using to find answers to their problems. The Moz tool offers many of the same features as Ahrefs but according to some reviews of both products Moz is more appropriate for individuals or small businesses. On the other hand, most large marketing agencies will use Ahrefs.

Creating content is often a weak point for SEO services, but Sure Oak gets a lot of positive feedback from users who said content was specific to their industry and not generic. Fannit’s account strategists create a custom portfolio with a dashboard for each client. The dashboard I saw includes a combination of data you’d get from Google Analytics, Ahrefs and other tools that monitor SEO and advertising campaigns.

Read SEO blogs

These series of insight articles offer a window into the world of our experiences and our dedicated staff who are constantly defying the limits of technologies, design, management, and marketing. OWDT is a leading SEO company that can assist you to maximize the authority and reach of your brand. We excel at translating subtleties of our customer’s values and character with demonstrated record of increasing website visit and conversions.

Multimodal Search

You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference. As you create content, build links, and grow your organic search traffic, your website’s domain authority will increase. SEO can support other aspects of your digital marketing strategy, and vice versa. SEO can support social media, paid advertising, email marketing, influencer marketing, content marketing, and more.

What Is SEO and How Can It Increase Your Website Traffic?

Here’s an example of some original research by Design Bundles that generated backlinks. Aside from achieving those two goals, internal linking can garner significant results in other areas. “I’ve seen so many websites find success after improving their internal linking strategy that they neglected for years,” says Mehic. Not only does it improve web accessibility, but it gives you a chance to rank in Google’s image pack and image results.