Complete SEO Audit Checklist PDF & Excel Template for Websites

It is important to know where your inbound links are coming from and how trustworthy they are. You can use AHREFs, Majestic, or Moz to analyze link profiles and find out what issues, if any, you may be facing that could potentially cause some problems with your site being indexed by Google. Another situation where you will find these sorts of problems is when you are migrating to a new host or server.

• This could signal that you’ve been attacked by spam, which could harm your SEO.
• Linking to other websites is a great way to provide value to your users.
• Google Search Console, Google Analytics, and Bing Webmaster Tools are important free tools for auditing your website traffic and visibility for Google and Bing.
• These pages could be penalized by the search engine and cause you to lose not only link juice but domain authority as well.

Technical SEO audit

Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow. This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place. But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs. If I’m doing a broad technical SEO audit, I’ll let Screaming Frog crawl everything. But one key difference is that GSC only shows you one account at a time.

Landing pages and on-site SEO analysis also play a crucial part in local rankings. But as these also fall under the remit of a website SEO audit, whether or not they’re included here often depends on what other audits have already been carried out. Although some analysis is usually carried out on content, it typically doesn’t entail as thorough a review as a content audit does. For example, a page ranking for “best digital marketing agency in Toronto” should include location-specific service offerings, reviews, and contact CTAs to match local search behavior. And are your pages aligned with what users expect when searching those keywords?

Content is available at a single, canonicalized URL

If you wish, we can provide a cost estimate after the report has been completed. The average analysis takes 30 days to complete, 45 days for extensive websites that have several thousands of webpages. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching.

Best SEO Audit Tools for Understanding Website Traffic

Some agencies use these smaller audits as a lead magnet to persuade you to purchase larger audits. More in-depth SEO audits are in the neighborhood of 200 pages or more, discussing many factors that have an impact. Credible audits seek to uncover anything that may be in violation of Google’s Webmaster Guidelines and other factors so that your site can keep achieving results year after year.

The two simple tools to test if Google can render your site with basic JavaScript are Google’s Mobile-Friendly Test and the “Test Live URL” function SEO Anomaly in Google’s URL Inspection Tool in Search Console. Select “View Rendered Page” in Search Console to view the rendered DOM, JavaScript Console Messages, and resource loading errors. You can also find a bulk report of canonicalization errors in the “Excluded” Coverage Report, labeled “Duplicate, Google chose different canonical than user.” To figure out if Google respects your user-defined canonical, Search Console is the best tool for the job.

This will take you to a list of all the errors Semrush found on your website. Click the “View details” button in each report to see a detailed analysis related to that aspect. With these qualities in mind, let’s look at why each tool made our final list. Choosing the right SEO agency for your enterprise will ensure that any SEO issues will be identified quickly and handled. Many enterprise-level organizations have systems in place to monitor SEO performance in real-time. Most organizations partner with an SEO agency or have an in-house SEO team to accomplish this.